The customer journey, mapped
Funnel Strategy
Buyers rarely go straight from first contact to purchase. Gaps between steps, such as slow follow-up, unclear next steps, or no reminders, lose customers you've already paid to attract.
How we approach it
Funnel Strategy as part of your growth system
We map your customer journey from first touch to sale, find where people drop off, and plan the pages, messages, and automations needed to move them forward.
It’s one part of our Strategy & Analytics work, and it runs alongside the other channels in your plan, so every piece builds on the last instead of working in isolation.
What’s included
- A customer journey map
- Drop-off analysis at each stage
- Recommended pages, offers, and follow-ups
- An automation and CRM plan
- Metrics for each funnel stage
How it works
How we map your path to purchase
Map the journey
Every step from first hearing of you to buying, and back again.
Measure each step
How many people move forward at each stage, and how many drop off.
Find the gaps
The steps with no content, no follow-up or a weak offer.
Plan the fixes
Content, ads and automation for each stage, in order of impact.
A clear funnel plan
A diagram and action list your team can follow.
Is it right for you?
A good fit if…
Leads come in but few become customers
You're unsure what happens after someone enquires
You're planning a new campaign or offer
Fixed-price gigs
Prefer to start small?
These one-time tasks have upfront pricing, a good way to work with us before a longer engagement.
FAQ
Common questions
Let’s see where Funnel Strategy fits in your growth plan
Free audit, no obligation. We reply within one business day.
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