Google Ads planned around the Australian calendar
Australian accounts tend to fail in a particular way: budget spread evenly across twelve months in a market whose demand is anything but even, and targeting set nationally in a country where most buyers sit in five cities. Both are straightforward to fix, and both are usually worth more than any bidding change.
What is different here
Google Ads Management for Australia specifically
EOFY is the moment that matters
May and June carry disproportionate commercial intent as businesses spend before 30 June. An account spending the same in February as in June is underfunding its best months and overfunding its worst.
Geography should be weighted, not flat
National targeting at a flat bid treats a Sydney search and a remote regional search as equal. We weight by where your buyers and your margins actually are, which usually removes wasted spend before we touch bidding at all.
Ad copy has to satisfy Australian Consumer Law
Guarantees, pricing claims and comparisons face real scrutiny here, and the ACCC enforces it. Ad copy and landing pages are written to convert without creating a compliance problem.
Smaller auctions, slower learning
Lower competition means lower CPCs than the US, but also thinner conversion volume, so automated bidding takes longer to learn. We structure campaigns to concentrate signal rather than fragment it across too many ad groups.
Scope
What the engagement covers
Scope is set after the audit, so you are paying for the work your account actually needs. For the service in general, outside this market, see our google ads management page.
- Account audit: structure, search terms, negatives, wasted spend
- Conversion tracking rebuilt and verified end to end
- Location weighting across the major metros and regional areas
- Budget pacing planned around EOFY and the summer slowdown
- Ad copy and landing pages checked against Australian Consumer Law
- Monthly reporting on cost per qualified enquiry, not cost per click
FAQ
Common questions
Start with an audit, not a contract
We will tell you what we would fix first and what it is worth. No obligation after that.
More for the Australian market