Search, Display, and Shopping
Google Ads
Google Ads puts your business in front of people at the exact moment they're searching for what you offer. That intent makes it one of the most profitable channels there is, as long as wasted spend is kept under control.
How we approach it
Google Ads as part of your growth system
We structure campaigns around tightly grouped keywords, block irrelevant searches with negative keywords, match every ad to a relevant landing page, and track real conversions so bidding optimizes for leads and sales instead of clicks.
It’s one part of our Paid Advertising work, and it runs alongside the other channels in your plan, so every piece builds on the last instead of working in isolation.
What’s included
- Keyword research and campaign structure for Search, Display, Shopping, or Performance Max
- Negative keyword lists to cut wasted spend
- Ad copy and assets written for each service or product
- Conversion tracking through Google Tag Manager and GA4
- Bid, budget, and search-term optimization every week
How it works
From a search to a booked job
A buyer searches
Someone types “plumber near me” or “industrial valve supplier” at the moment they need you.
Your ad shows first
Your Sponsored ad appears above the results, matched to exactly what they searched.
They land on the right page
Not your homepage: a page built for that search, with the offer and a clear next step.
They call or enquire
Calls and form fills are tracked as conversions, so Google learns which clicks turn into leads.
You follow up fast
The lead lands in your CRM or inbox with the keyword that brought it, ready for a reply.
Ad formats
Every place your Google ad can appear
Search is only the start. One Google Ads account can put you in front of buyers on Shopping, YouTube, Maps, Gmail and millions of websites. We pick the formats that suit how your customers buy.
Search ads
Where: Top of Google results, labelled Sponsored
Best for: Catching people at the moment they search for what you sell
Shopping ads
Where: Product tiles with photo and price, above results and in the Shopping tab
Best for: Online stores and anyone selling products with a price
Display ads
Where: Banners on news sites, blogs and apps across the Google network
Best for: Staying visible and retargeting people who visited your site
YouTube video ads
Where: Before or during YouTube videos, skippable after 5 seconds
Best for: Showing your product or service in action to a large audience
Google Maps ads
Where: A promoted pin and listing in Google Maps
Best for: Shops, clinics and service businesses people visit or call
Gmail and Demand Gen
Where: Top of the Promotions tab in Gmail, and in Discover and YouTube feeds
Best for: Reaching people with a visual offer before they start searching
Performance Max
Where: One campaign that runs across Search, YouTube, Display, Gmail, Maps and Discover
Best for: Letting Google find leads and sales wherever they are cheapest
Local Services Ads
Where: Above everything for local searches, with the Google Guaranteed badge
Best for: Plumbers, electricians, cleaners, lawyers: pay per lead, not per click
Previews are examples, not client ads
Is it right for you?
A good fit if…
People actively search for your products or services
Your current Google Ads spend brings clicks but few qualified leads
You want predictable lead flow while SEO builds over time
Fixed-price gigs
Prefer to start small?
These one-time tasks have upfront pricing, a good way to work with us before a longer engagement.
FAQ
Common questions
Let’s see where Google Ads fits in your growth plan
Free audit, no obligation. We reply within one business day.
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