Google Ads that are measured on enquiries, not clicks
UK search advertising is expensive enough that waste shows up fast. Most accounts we take over are not failing because of bidding; they are failing because the tracking is wrong, so every optimisation decision after that is made on bad data.
What is different here
Google Ads Management for the UK specifically
Consent Mode v2 is not optional here
Advertisers serving UK and EEA users must pass consent signals to Google or lose remarketing and conversion measurement. A great many UK accounts are quietly running with broken attribution for exactly this reason, and the symptom looks like poor performance rather than a tracking fault.
CPCs punish loose targeting
Competitive UK commercial terms are costly enough that broad match with a thin negative list burns budget quickly. We build tightly themed campaigns with negatives maintained as an ongoing task, not a one-time setup.
Lead quality beats lead volume
For considered B2B purchases, the account that generates the most form fills is rarely the one that generates the most revenue. We feed qualified-lead data back into Google so bidding optimises toward buyers rather than toward whoever fills in a form.
Seasonality is specific to this market
UK demand curves have their own shape, around the financial year end, the summer slowdown, and the long Christmas run-in. Budgets planned on a US calendar consistently spend in the wrong months.
Scope
What the engagement covers
Scope is set after the audit, so you are paying for the work your account actually needs. For the service in general, outside this market, see our google ads management page.
- Account audit: structure, search terms, negatives, wasted spend
- Conversion tracking rebuilt properly, with Consent Mode v2 configured
- Tightly themed search campaigns with an actively maintained negative list
- Landing page review, and rebuilds where the page is the bottleneck
- Offline conversion import so bidding optimises toward qualified leads
- Monthly reporting on cost per qualified enquiry, not cost per click
FAQ
Common questions
Start with an audit, not a contract
We will tell you what we would fix first and what it is worth. No obligation after that.
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