SEO for businesses selling in the United States
The US is the largest English-language search market and the hardest to win. National commercial terms are contested by companies with a decade of authority and a budget to match. That does not make it unwinnable, but it does mean the strategy has to be honest about where you can realistically compete first, which is almost never the term you most want.
What is different here
SEO Services for the USA specifically
National terms are a long game
The head terms you want are held by sites with years of accumulated authority. Going straight at them burns a budget for a year with nothing to show. We start where you can actually place, then work up as authority builds.
The market is really fifty markets
Buyer behaviour, regulation, competition and pricing all vary by state and metro. A single national page pitched at everyone converts worse than a narrower one pitched at the states where you already win deals.
Privacy rules differ state by state
California's CPRA is the strictest, but a growing patchwork of state laws now carries its own consent and opt-out requirements. Analytics and tracking are configured so your measurement holds up across them rather than assuming one federal standard.
Reviews and third-party profiles carry weight
US buyers cross-check you on review platforms and industry directories before they enquire, and those profiles frequently outrank your own pages for your brand. Managing what they say is part of the SEO work here, not separate from it.
Scope
What the engagement covers
Scope is set after the audit, so you are paying for the work your account actually needs. For the service in general, outside this market, see our seo services page.
- Technical audit and fixes: indexing, speed, Core Web Vitals, structured data
- Realistic target mapping: where you can place now versus where you aim later
- State and metro prioritisation based on where you already close deals
- Analytics and consent configured for the state privacy patchwork
- Third-party profile and review visibility handled alongside your own pages
- Monthly reporting against enquiries and qualified leads, not rankings alone
FAQ
Common questions
Start with an audit, not a contract
We will tell you what we would fix first and what it is worth. No obligation after that.
More for the US market