Google Ads where every mistake is expensive
US auctions are the most expensive we work in, which changes what matters. A structural error that would quietly cost a few hundred a month in a smaller market costs multiples of that here, and it compounds fast. Most of the value we add in the first ninety days comes from removing waste rather than from clever bidding.
What is different here
Google Ads Management for the USA specifically
CPCs punish every structural mistake
In competitive US categories a single misdirected keyword can absorb a meaningful share of monthly budget before anyone notices. Negatives, match types and search term review are ongoing work here, not a setup task.
Q4 inflates everything
From Black Friday through December, auction prices rise across most categories as retail budgets flood in, including for businesses that sell nothing seasonal. Budgets planned on a flat annual average get squeezed out in exactly the months that matter.
Lead-gen carries real legal risk
Calling or texting leads in the US brings TCPA obligations, and the penalties are per contact. Consent language and lead handling are built into the campaign rather than treated as the client's problem afterwards.
Four time zones, one schedule
A national campaign on a single ad schedule reaches the east coast at breakfast and the west coast overnight. Scheduling and bid adjustments are set per zone so spend lands when someone can actually answer the phone.
Scope
What the engagement covers
Scope is set after the audit, so you are paying for the work your account actually needs. For the service in general, outside this market, see our google ads management page.
- Account audit: structure, search terms, negatives, wasted spend
- Conversion tracking rebuilt, with consent handling for state privacy laws
- Tightly themed campaigns with an actively maintained negative list
- Ad scheduling and bid adjustments set per time zone
- Consent language and lead handling reviewed with TCPA obligations in mind
- Monthly reporting on cost per qualified enquiry, not cost per click
FAQ
Common questions
Start with an audit, not a contract
We will tell you what we would fix first and what it is worth. No obligation after that.
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