Pixel, CAPI, and GA4
Conversion Tracking
Ad platforms are only as smart as the data you give them. When tracking is missing or broken, they optimize for the wrong things, and you can't tell which campaigns actually produce customers.
How we approach it
Conversion Tracking as part of your growth system
We set up and verify tracking across your website and ad platforms, including Meta Pixel and Conversions API, Google Tag Manager, GA4, and the LinkedIn Insight Tag, so every lead and sale is recorded once, accurately, and credited to the right source.
It’s one part of our Paid Advertising work, and it runs alongside the other channels in your plan, so every piece builds on the last instead of working in isolation.
What’s included
- Tracking audit of your current setup
- Meta Pixel and Conversions API with deduplication
- Google Tag Manager and GA4 event setup
- Conversion goals connected to Google Ads, Meta, and LinkedIn
- A simple dashboard showing leads and sales by source
How it works
How every lead gets counted
Audit what’s tracked
We check what your pixel, Google tag and GA4 record today, and what they miss.
Decide what counts
Calls, forms, WhatsApp clicks, purchases: the actions that are worth money to you.
Set up the tags
Tag Manager, GA4, Meta Pixel and Google Ads conversions, all firing on the same events.
Add server-side tracking
Conversions API sends leads from your server too, so blockers and iOS don’t lose them.
Test and report
Test events confirm every conversion lands once, then the ad platforms can optimise on real data.
Is it right for you?
A good fit if…
Ad platforms report numbers that don't match your actual sales
You're about to scale ad spend and need reliable data first
Nobody on your team is sure what's being tracked
Fixed-price gigs
Prefer to start small?
These one-time tasks have upfront pricing, a good way to work with us before a longer engagement.
FAQ
Common questions
Let’s see where Conversion Tracking fits in your growth plan
Free audit, no obligation. We reply within one business day.
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