Video reach and awareness
YouTube Ads
YouTube is the world's second-largest search engine and where buyers go to understand products before they buy. Video ads there build familiarity and trust that make every other channel convert better.
How we approach it
YouTube Ads as part of your growth system
We plan YouTube campaigns around clear goals, such as awareness in a new market, product education, or retargeting past visitors, and measure their effect on searches, site visits, and leads.
It’s one part of our Paid Advertising work, and it runs alongside the other channels in your plan, so every piece builds on the last instead of working in isolation.
What’s included
- Campaign strategy for in-stream, in-feed, and Shorts placements
- Audience targeting by topic, interest, intent, and custom segments
- Video ad scripting and editing guidance
- Retargeting of website visitors and video viewers
- Reporting on views, brand searches, and conversions
How it works
From a video view to a booked call
Reach the right viewers
People watching or searching for videos on your topic, or who have visited your site.
The right format
Skippable, non-skippable, bumper or in-feed, matched to what you need the viewer to do.
Video that holds attention
Your message and offer in the first five seconds, before anyone can skip.
A clear next step
A call-to-action and a landing page that continue where the video left off.
Measure real results
Views are tracked through to visits, leads and sales, not just watch time.
Ad formats
The ways your ad can run on YouTube
YouTube has a format for every goal, from a six-second reminder to a full product demo. We match the format to what you need the viewer to do next.
Skippable in-stream
Where: Before or during a video. Viewers can skip after 5 seconds
Best for: Longer stories and demos. You pay when someone watches 30 seconds or clicks
Non-skippable in-stream
Where: Before a video, up to 15 seconds, no skip button
Best for: Making sure your whole message is seen
Bumper ads
Where: A 6-second ad that can’t be skipped
Best for: Cheap, frequent reminders of your brand or offer
In-feed video ads
Where: Next to related videos, under the video you’re watching, and in YouTube search
Best for: People actively looking for videos on your topic
Shorts ads
Where: Between Shorts in the vertical, swipeable feed
Best for: Younger audiences and quick, phone-first creative
Previews are examples, not client ads
Is it right for you?
A good fit if…
Your product or service needs explaining or demonstrating
You're building awareness in a new country or market
You already have video content that could work harder
Fixed-price gigs
Prefer to start small?
These one-time tasks have upfront pricing, a good way to work with us before a longer engagement.
FAQ
Common questions
Let’s see where YouTube Ads fits in your growth plan
Free audit, no obligation. We reply within one business day.
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