Look as strong as your business is
Branding and brand design agency
Brand identity and design that makes an established business look as credible online as it is in person, from logo and guidelines to ad creatives and company profiles.
The overview
What our branding services include
For an established business, branding is rarely about inventing an identity. You already have one: it exists in how you answer the phone, how your quotes read, and what customers say about you. The problem is usually that none of it is written down, so every brochure, ad and deck gets designed from scratch and the result looks like five different companies.
The practical cost of that is credibility. A buyer comparing you against a competitor with a coherent visual system reads them as larger and more professional, whatever the reality. That is unfair and it is also how the decision gets made.
So the work is less about creative expression and more about consistency and documentation: a system clear enough that anyone producing anything for you gets it right without asking.
We have been running branding & design work for established businesses since 2019. More about how we work.
What you end up with
- A written identity instead of one held in people's heads
- Collateral that looks like it came from one company
- Guidelines anyone producing work for you can follow
- Ad creative consistent with everything else you publish
- A visual presence that matches the size of the business
How we run it
How a branding project runs
Understand what already exists
What you currently use, what customers already associate with you, and where the inconsistencies are. We are not starting from nothing.
Define the positioning
What you say and how you say it, before any visuals. Design decisions made without this are decoration rather than branding.
Build the visual system
Logo and lockups, colour, type, imagery and layout rules, designed to work on a business card, a trade stand and a phone screen.
Document and apply it
Guidelines anyone can follow, then applied to the collateral you actually use: decks, profiles, brochures, ad creative.
What is included
Seven branding and design services
Scope is set after the audit, so you are paying for the pieces your situation actually needs rather than the full list.
Brand identity
Logo and visual system
Logo design
Marks and lockups
Ad creatives
Static and carousel ads
Brand guidelines
Rules for consistent use
Marketing collateral
Brochures and one-pagers
Company profiles and decks
Profiles and pitch decks
Brand positioning and messaging
What you say and how
By market
Selling into the UK, US or Australia?
The fundamentals are the same everywhere, but search behaviour, competition, seasonality and the rules around tracking are not. These pages cover what changes in each market.
FAQ
Branding and design: common questions
Let's plan your Branding & Design work
Tell us where you are today and what you want to achieve. We'll recommend the right mix and send a quote within one business day.