Logo and visual system
Brand Identity
Many established businesses have outgrown the look they started with. An outdated or inconsistent brand makes a strong company look smaller than it is, especially online, where first impressions are visual.
How we approach it
Brand Identity as part of your growth system
We create a complete visual identity, including logo, color palette, typography, and the supporting elements that make every touchpoint, from website and social media to documents and packaging, instantly recognizable.
It’s one part of our Branding & Design work, and it runs alongside the other channels in your plan, so every piece builds on the last instead of working in isolation.
What’s included
- A brand discovery workshop
- Logo design with variations for every use
- Color palette and typography system
- Supporting graphics, icons, and patterns
- A brand guidelines document
How it works
From an outgrown look to a brand that fits
Discovery
Your story, customers, competitors and where you want the business to go.
Direction
Two or three visual directions, each explained, before any final design.
Design the identity
Logo, colours, typography and the visual style that ties them together.
Refine with you
Rounds of feedback until it feels right for you and your customers.
Hand over the files
Every format you need, plus a guide so your team uses it consistently.
Is it right for you?
A good fit if…
Your current logo or look feels outdated
Different materials use different colors, fonts, and styles
You're expanding into new markets and need to look the part
Fixed-price gigs
Prefer to start small?
These one-time tasks have upfront pricing, a good way to work with us before a longer engagement.
FAQ
Common questions
Let’s see where Brand Identity fits in your growth plan
Free audit, no obligation. We reply within one business day.