Rules for consistent use
Brand Guidelines
As businesses grow, more people produce materials: staff, printers, agencies, distributors. Without clear rules, the brand slowly drifts into many slightly different versions.
How we approach it
Brand Guidelines as part of your growth system
We document exactly how your brand should be used, covering logo rules, colors, typography, imagery, and tone of voice, with examples anyone can follow.
It’s one part of our Branding & Design work, and it runs alongside the other channels in your plan, so every piece builds on the last instead of working in isolation.
What’s included
- Logo usage rules, including what to avoid
- Exact color codes for print and screen
- Typography rules and font files
- Imagery and graphic style guidance
- Tone of voice and messaging examples
How it works
How your brand stays consistent
Gather what you have
Your logo files, colours, fonts and examples of how they’re used today.
Set the rules
Logo spacing, colour values, typography and do’s and don’ts.
Show it in use
Examples on social posts, documents, signage and ads.
One clear document
A guide anyone can follow, from staff to printers and agencies.
Share the templates
Ready-made templates so your team creates on-brand material quickly.
Is it right for you?
A good fit if…
Your materials look different depending on who made them
You work with several agencies, printers, or distributors
You've refreshed your brand and need to roll it out properly
Fixed-price gigs
Prefer to start small?
These one-time tasks have upfront pricing, a good way to work with us before a longer engagement.
FAQ
Common questions
Let’s see where Brand Guidelines fits in your growth plan
Free audit, no obligation. We reply within one business day.