What you say and how
Brand Positioning and Messaging
Many strong businesses describe themselves the same way as their competitors: quality, service, experience. When everyone says the same thing, buyers default to price.
How we approach it
Brand Positioning and Messaging as part of your growth system
We work with you to define what genuinely sets your business apart, who you're best for, and how to say it, then turn it into messaging your whole team and every channel can use.
It’s one part of our Branding & Design work, and it runs alongside the other channels in your plan, so every piece builds on the last instead of working in isolation.
What’s included
- A positioning workshop with your leadership team
- Competitor messaging review
- Positioning statement and value proposition
- Key messages for each audience
- Tagline and headline options
How it works
How we find what makes you different
Listen
Interviews with you, your team and, ideally, some of your customers.
Study the market
How competitors describe themselves, and the gaps none of them fill.
Define your position
Who you’re for, what you do best, and why buyers should choose you.
Write the messaging
A clear statement, key messages and the proof behind each one.
Put it to work
Guidance for using it on your website, ads, sales material and pitches.
Is it right for you?
A good fit if…
Buyers compare you mainly on price
Your website sounds like every competitor's
You're entering a new market or launching a new offer
Fixed-price gigs
Prefer to start small?
These one-time tasks have upfront pricing, a good way to work with us before a longer engagement.
FAQ
Common questions
Let’s see where Brand Positioning and Messaging fits in your growth plan
Free audit, no obligation. We reply within one business day.
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